Many people understand the fact that Public Relations and Marketing are different from each other, although they are clueless as to what these differences are.
Adreek Media Private Limitedis a digital marketing and media solutions agency which specializes in PR. The agency, which is based in Noida/Delhi NCR, highlights the differences between PR and Marketing, and introduces you with certain core concepts of PR.
What’s The Difference?
Unlike marketing which is focused on promotion of the company’s products or service, PR is primarily focused on communication with the public, e.g. the potential buyers and the media.By communicating relevant information about the company (their client) and its products/services, PR specialists also help in the promotion of the business.
What Is Its Primary Motive?
Talking about primary motive, PR is all about creating a positive public image and establishing a relationship with the target audience and media.PR companies are hired to be a company’s mouthpiece, gradually earning the consumers’ trust which as mentioned earlier, has a major influence on their decisions including the product/service they choose from the many available.
Damage Control
Another core concept of PR is damage control. It plays an important role in the times of crisis. Let’s say, for example, that an angry employee or the competition starts to spread unpleasant rumours about your company. The public does not know the story behind and if you do not react, they may think that the rumours are true. And even if they find it hard to believe, they will remember that they have heard something bad about your company. Most people do not choose a company they’ve heard bad rumours about. I mean, would you?
It is not a good idea to leave the public wondering about the truth, whatever it is. This is where a PR agency steps in.In the times of crisis like the situation described above, you need someone who reacts quickly and efficiently to at least minimise the damage. Someone who can think and act fast under pressure as well as communicate well with the public and media. In other words, a PR specialist.
If you’re looking for a PR agency to boost your business, or for image augmentation of your business, look no further than Adreek Media. We create impact through precise management of media & public relations that ensures you are visible at the right places & at the right times!