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The strategic approach for a sure shot successful Google Ads Campaign Setup

PPC (Pay Per Click) Campaigns, Google Ads Campaign

A newbie in the Digital Marketing landscape or an experienced marketer? Wondering for the perfect kind of Google Ads campaign where your campaign architecture is so well planned that as soon as you create your first 5 day report, the campaign has all the metrics you need to optimize for the real deal (Lower Cost per acquisition (CPA) or Increase Conversion Rate or best Return-on-ad spend (ROAS) or Lower Effective share (ERS)? Well, we’ll a share a comprehensive strategy that will help you deliver your digital goals by using the proven data-driven strategies that outlines the recommended techniques for acquiring your digital consumers through a result oriented Google Ads campaign.

Here at Adreek Media, Our Google Ads Industry practitioner shares a common goal to mastery the real math behind every Google Ads. We’re feeling super pumped in sharing our practices. So our Industry practitioner have divided the entire process of successfully running Google Ads campaign into three conjugated phase.

Phase 1 – Getting the basics right
Phase 2 – Strong Backend
Phase 3 – Campaign Optimization on the basis of performance data received 

Let’s talk about the three phases in detail.

Phase 1 – Getting the basics right

In the first phase of the process, it is important that we have our basics done well. In order to do so, one needs to understand the following things:

  1. Product Knowledge – It’s important for you to know about all the important as well as not so important details of the product/ service that you’re going to market through Google Ads campaigns. This can not only be done via studying your own product/ service but also by studying the market trends and what your competitors are doing.
  2. Target Audience – Once you know what the product/ service is all about, it’s time to evaluate your target audience. It is an imperative part of any campaign that you are well versed with your target audiences, their geographic as well as demographic classification. Do your homework right. This can be done by conducting surveys or reading about augment keyword management, the price brackets to buy them, their search volume and how often those keywords have been used over a time period of last one year (this will also help you understand which keywords are seasonal).
  3. Consumer Behavior – Another important thing to learn is how your potential customers may react to your product/service. This can be done by studying how past visitors have behaved with your competitor’s offers and their engaging period. In case you’re an old practitioner, open all your previous books and analyze the data recorded then.

Phase 2: Strong Backend

According to the second phase, once you have all the necessary information about everything, be it the product/ service, your target audience or the customer behavior, it’s time to be ready with all the things that will help you make your Google Ads campaign a success. For doing so, you’d be needing the following:

  1. Landing Page – Landing page is basically a web page where your potential customers land, soon as they click on your advertisement link. They play a crucial role in making your campaign ROI focused. Now all you gotta do is, design a good landing page that will help your customers with ample information they are seeking about a particular product/ service. Since we know that every consumer already has a prime motive before coming to you, and being a provider of the solution, your agenda should be to equip them with clear information and cut-to-cut solution that they’re expecting.
  2. Key is the Keyword Game – It’s vital to choose the right keywords that will benefit your PPC campaign the most. In order to do so, you should read about “How many keywords in your account appeal to multiple audiences? How many of those audiences are valuable to you? How do you know when someone types a keyword into Google search bar that is relevant to your products or services?” Once you have answers to these, choose your keywords wisely and go ahead with the campaign!
  3. Content, the King and Context, the Queen – After everything else is sorted, it’s time to grab the attention of your target audience and one major thing that can help achieve it, is content. Your persuasive post copies should grab visitors’ attention and inspire them to take the first action by clicking on the landing page of your campaign. With various techniques like dynamic search ads, dynamic keyword insertion etc you can rock the content you write. 

Phase 3 – Campaign Optimization

This is one of the most underrated, yet the crucial phase to make your campaign a success. Once you’ve launched your campaign, you need to keep a constant eye on how is your ad performing. There can be several factors affecting the response of your campaign and hence, it needs to be optimized and revised every now and then to get the desired results.

See what all things can be done to make it perform better, just in case it doesn’t turn out the way you thought it to, then what all areas should be reworked. Is it the content which is not appealing to the audience or the graphics that need to be redone or is it the keywords that are not getting you to the right target group? Every Google Ads campaign is different for every marketer. It is always a try-and-test method. You will have to figure out what works best for you and then stick to it.

 

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Why Small Businesses Need Digital Marketing Too

 

 

We live in the era of the internet. Even the smallest business owners these days at least have a website, and many of them have quickly turned themselves into large businesses with help from digital marketing.

Some of them, on the other hand, stick to an age old phrase: “We don’t need digital marketing.”

To these ‘traditional’ business owners, the concept of digital marketing seems like a fad, or a waste of time and money. Adreek Media Private Limited, a leading digital marketing and media solutions agency based in Noida, lists some common reasons why traditional small business owners reject the value and necessity of having digital marketing in their arsenal, and how they can be easily dismissed as flawed thinking.

I don’t need more customers

It’s hard to argue with such logic. If you’re satisfied with your existing customer base and aren’t interested in growing, no one can convince you otherwise. It’s a nice position to be in, just make sure you can count on those customers for the long haul.

All my customers are offline

This is one of the usual complaints of businesses that find customers through existing partnerships and networking. There’s nothing wrong with this, but it’s a representation of biased thinking. You’ll only attract customers offline if you’re only marketing offline! There are 5 billion Google searches every day and over 1 billion active Facebook users; don’t you think at least some of those users might be interested in your business?

Online marketing doesn’t work for me

If you’ve tried marketing before and have seen little to no success, that doesn’t mean marketing doesn’t work. It simply means there was a flaw in its design or execution. The correct response is to make improvements by finding new partners, pursuing new channels, and increasing the quality of the data you work with.

Online marketing is a fad

SEO (search engine optimization) and social media optimization are frequent targets of this phrase. Now that both fields have been around for more than a decade, traditional business owners are starting to take them more seriously, but I have no proof that they’ll be around forever. I have a suspicion that they’ll transform rather than fade away entirely.

It’s too expensive

This is another valid point, but remember, marketing is an investment. If executed properly, you’ll see a positive ROI, meaning you’ll get back more revenue than you put forth in the first place.

I don’t get it

Just because you don’t “get it” now doesn’t mean you aren’t capable of getting it. The Internet is alive with communities willing and able to help you figure it out. Besides, you can always hire an agency to design, execute, and manage a campaign for you, like Adreek Media!

If you’re looking for a complete digital marketing solution that includes SEO (search engine optimization), SMO (social media optimization), SEM (search engine marketing)& other digital marketing tools like email, lead generation & great content, look no further than Adreek Media Private Limited. You can also choose each of these services individually.

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How PR Is Different From Marketing And What Does It Comprise Of?

Many people understand the fact that Public Relations and Marketing are different from each other, although they are clueless as to what these differences are.
Adreek Media Private Limitedis a digital marketing and media solutions agency which specializes in PR. The agency, which is based in Noida/Delhi NCR, highlights the differences between PR and Marketing, and introduces you with certain core concepts of PR.
What’s The Difference?
Unlike marketing which is focused on promotion of the company’s products or service, PR is primarily focused on communication with the public, e.g. the potential buyers and the media.By communicating relevant information about the company (their client) and its products/services, PR specialists also help in the promotion of the business.

What Is Its Primary Motive?
Talking about primary motive, PR is all about creating a positive public image and establishing a relationship with the target audience and media.PR companies are hired to be a company’s mouthpiece, gradually earning the consumers’ trust which as mentioned earlier, has a major influence on their decisions including the product/service they choose from the many available.

Damage Control
Another core concept of PR is damage control. It plays an important role in the times of crisis. Let’s say, for example, that an angry employee or the competition starts to spread unpleasant rumours about your company. The public does not know the story behind and if you do not react, they may think that the rumours are true. And even if they find it hard to believe, they will remember that they have heard something bad about your company. Most people do not choose a company they’ve heard bad rumours about. I mean, would you?
It is not a good idea to leave the public wondering about the truth, whatever it is. This is where a PR agency steps in.In the times of crisis like the situation described above, you need someone who reacts quickly and efficiently to at least minimise the damage. Someone who can think and act fast under pressure as well as communicate well with the public and media. In other words, a PR specialist.
If you’re looking for a PR agency to boost your business, or for image augmentation of your business, look no further than Adreek Media. We create impact through precise management of media & public relations that ensures you are visible at the right places & at the right times!