Why Small Businesses Need Digital Marketing Too



We live in the era of the internet. Even the smallest business owners these days at least have a website, and many of them have quickly turned themselves into large businesses with help from digital marketing.

Some of them, on the other hand, stick to an age old phrase: “We don’t need digital marketing.”

To these ‘traditional’ business owners, the concept of digital marketing seems like a fad, or a waste of time and money. Adreek Media Private Limited, a leading digital marketing and media solutions agency based in Noida, lists some common reasons why traditional small business owners reject the value and necessity of having digital marketing in their arsenal, and how they can be easily dismissed as flawed thinking.

I don’t need more customers

It’s hard to argue with such logic. If you’re satisfied with your existing customer base and aren’t interested in growing, no one can convince you otherwise. It’s a nice position to be in, just make sure you can count on those customers for the long haul.

All my customers are offline

This is one of the usual complaints of businesses that find customers through existing partnerships and networking. There’s nothing wrong with this, but it’s a representation of biased thinking. You’ll only attract customers offline if you’re only marketing offline! There are 5 billion Google searches every day and over 1 billion active Facebook users; don’t you think at least some of those users might be interested in your business?

Online marketing doesn’t work for me

If you’ve tried marketing before and have seen little to no success, that doesn’t mean marketing doesn’t work. It simply means there was a flaw in its design or execution. The correct response is to make improvements by finding new partners, pursuing new channels, and increasing the quality of the data you work with.

Online marketing is a fad

SEO (search engine optimization) and social media optimization are frequent targets of this phrase. Now that both fields have been around for more than a decade, traditional business owners are starting to take them more seriously, but I have no proof that they’ll be around forever. I have a suspicion that they’ll transform rather than fade away entirely.

It’s too expensive

This is another valid point, but remember, marketing is an investment. If executed properly, you’ll see a positive ROI, meaning you’ll get back more revenue than you put forth in the first place.

I don’t get it

Just because you don’t “get it” now doesn’t mean you aren’t capable of getting it. The Internet is alive with communities willing and able to help you figure it out. Besides, you can always hire an agency to design, execute, and manage a campaign for you, like Adreek Media!

If you’re looking for a complete digital marketing solution that includes SEO (search engine optimization), SMO (social media optimization), SEM (search engine marketing)& other digital marketing tools like email, lead generation & great content, look no further than Adreek Media Private Limited. You can also choose each of these services individually.

How PR Is Different From Marketing And What Does It Comprise Of?

Many people understand the fact that Public Relations and Marketing are different from each other, although they are clueless as to what these differences are.
Adreek Media Private Limitedis a digital marketing and media solutions agency which specializes in PR. The agency, which is based in Noida/Delhi NCR, highlights the differences between PR and Marketing, and introduces you with certain core concepts of PR.
What’s The Difference?
Unlike marketing which is focused on promotion of the company’s products or service, PR is primarily focused on communication with the public, e.g. the potential buyers and the media.By communicating relevant information about the company (their client) and its products/services, PR specialists also help in the promotion of the business.

What Is Its Primary Motive?
Talking about primary motive, PR is all about creating a positive public image and establishing a relationship with the target audience and media.PR companies are hired to be a company’s mouthpiece, gradually earning the consumers’ trust which as mentioned earlier, has a major influence on their decisions including the product/service they choose from the many available.

Damage Control
Another core concept of PR is damage control. It plays an important role in the times of crisis. Let’s say, for example, that an angry employee or the competition starts to spread unpleasant rumours about your company. The public does not know the story behind and if you do not react, they may think that the rumours are true. And even if they find it hard to believe, they will remember that they have heard something bad about your company. Most people do not choose a company they’ve heard bad rumours about. I mean, would you?
It is not a good idea to leave the public wondering about the truth, whatever it is. This is where a PR agency steps in.In the times of crisis like the situation described above, you need someone who reacts quickly and efficiently to at least minimise the damage. Someone who can think and act fast under pressure as well as communicate well with the public and media. In other words, a PR specialist.
If you’re looking for a PR agency to boost your business, or for image augmentation of your business, look no further than Adreek Media. We create impact through precise management of media & public relations that ensures you are visible at the right places & at the right times!